THE STORY
Rooted in acoustic excellence but lacking a visual voice, the design reimagined the speaker as a sculptural object defined by architectural influence and geometric precision delivering immersive 360° audio in a form designed to be seen, carried, and lived with
MY ROLE
As creative lead, I directed a cross-functional team of 3-4 designers and engineers across domestic and international locations, guiding the product from concept through DVT, PVT, and MP. My role also encompassed design research, brand identity, and CMF strategy.
VALUE DELIVERED
Delivered a distinct design approach that positioned the product alongside leading brands, pushing bold concepts that challenged engineering assumptions to elevate overall product value
Guided by a pursuit of purity of form, the design embodies architectural precision, sculptural beauty, and an iconic silhouette.
Market research was conducted to get more insights into the user wants and needs.
Concepts explored included, table + wall mounted options, acoustic enhancing materials and forms. New materials such as 3D fabric and 3D printed meshes were also explored. Simple yet Iconic shapes were preferred using high quality materials such as alloys.
BRAND and PACKAGING
