THE STORY
By integrating AI into the creative process, I explored how technology can expand ideation, developing quick conceptual designs centered on brand identity, innovative form factors, and refined CMF palettes.
MY ROLE
As creative lead and working directly with high-profile clients, I established a new product design language that created a distinct market identity and strengthened product appeal.
VALUE DELIVERED
Spearheaded the use of Ai design practices that significantly accelerated the ideation phase.
