The baseball, fastpitch and softball athlete needed better backpacks. It had to consider first and foremost the specific needs of the user. Understanding these needs was key to designing the backpack. Easton needed to show their customers that they can not only design a great bag, but also be a key player in this market.
What's the Story?
Listen to the Users
What do players need and want carry?
Exploration
Design team collaborative design sketches
Creates compartmental storage solution, with easier accessibility for the user.
Responsibilities
2012-13 at Easton Bell Sports
Senior Industrial Designer,
Managed team of 3-4 designers, interns and developers,
Concept development.
Initiating and leading focus groups and user testing
Lead presenter to executive team,
Coordination with Asia development teams,