The baseball, fastpitch and softball athlete needed better backpacks. It had to consider first and foremost the specific needs of the user. Understanding these needs was key to designing the backpack. Easton needed to show their customers that they can not only design a great bag, but also be a key player in this market.
WHAT'S THE STORY
what the users are telling us
what do players need and want carry?
Creates compartmental storage solution, with easier accessibility for the user.
Senior Industrial Designer, Collaborative creative direction, Concept development, Lead presenter to executive team, Coordination with Asia development teams,