The FLIP IT case idea was started by an inventor who wanted a versatile tool in taking selfies. FLIP IT was a 4-in-1 selfie stick case, for iPhone, which featured a removable wireless remote shutter, case with kickstand, and built-in selfie stick, that is pocket friendly. It's more than just a stick. No more asking people to take your picture or carrying different gadgets to capture the perfect picture.
For this venture, I was involved as a director of product and lead designer to bring this idea to life. Using my network of local and overseas partners, I helped my client design and manage the full process from concept to market ready. I led a team of 3-4 designers and engineers and managed development partners. I also provided support with packaging, branding and logistics.
Designed at LemonPeelDesign 2015-2016, for Neumagine Inc
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