![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/d357ce4547ff5aa06192c7e9_rw_3840.jpg?h=adf57be314b78bd9602bf12ee99a7051)
The FLIP IT case was conceived by an inventor who wanted a versatile tool for taking selfies. A 4-in-1, pocket-friendly case for the iPhone that was optimized for taking selfies, FLIP IT featured a removable wireless remote shutter, a case with kickstand and a built-in selfie stick.
For this venture, I was involved as a director of product and lead designer to bring this idea to life. Using my network of local and overseas partners, I helped my client design and manage the full process from concept to market ready. I led a team of 3-4 designers and engineers and managed development partners. I also provided support with packaging, branding and logistics.
Designed at LemonPeelDesign 2015-2016, for Neumagine Inc
Featured on
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/bd80299d9ae7e8d19d435642_rw_1920.jpg?h=9376c131f255c8d23c61dc688fdaa364)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/d4ad812d4ad690e529802217_rw_3840.jpg?h=c69d81e0f477543f89fdaa817e68c3d1)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/a59404032fe686d2a2e18d03_rw_3840.jpg?h=3375a0af5dfd24b64e73c07e1d43d3b3)
Research and Insights
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/5a655326-73d2-47cc-99c3-3791e3f88cc8_rw_1920.jpg?h=d99f4b6227c30ddfb8cdc0a3a290c1c5)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/b8a258c353a73d8441e59add_rw_1200.jpg?h=c1e41676447fc10b743b5e08a1eb1e13)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/27e236d498df3d2e2f75d2ab_rw_1200.jpg?h=9187cf8052368dc02297abdd66ad4b58)
How it works
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/b6aef34579b8d744c69e9fbb_rw_600.gif?h=58daed8bd49367594c5b1df4f79398fe)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/269550f9699b8d247ee2add7_rw_600.gif?h=58027eec327d8cab5b1f7e1f64cd2ddd)
What people are saying
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/6825097f-693a-45d7-ae17-85eaf0d12bbc_rw_1920.jpg?h=2c989d9f5fdc5c20325a57b7e6686b83)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/c289fb6600880be5a9ace027_rw_1920.jpg?h=0360f4e918f59c9526bfa0717ded8c33)
How does flip it compare
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/326f764b-1673-4723-a6b7-c3c0e7f65453_rw_1920.jpg?h=5427c350904c7ee9f957ae101a41b6c4)
Packaging and branding
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/f0a4a80c-0359-4497-ba5c-5be39e76069e_rw_1920.jpg?h=1dbdecd0e1cef370ac4dc21f8e133817)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/5a25ef1c-0c58-4a5f-aa09-dc9726c65868_rw_3840.jpg?h=0e79d4800a902eb7ac55b066e2a87b5e)
![](https://cdn.myportfolio.com/0790f84ea0727e9278ed2d31083bbea9/dcdf6647-998d-4441-a4c6-c04d2c74c61e_rw_3840.jpg?h=be9542f8bb43ae7636be209c54f1b102)