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FLIP IT is the FIRST 4-in-1 premium selfie case, for iPhone, which features a removable wireless remote shutter, case with kickstand, and built-in selfie stick, that is pocket friendly.  It's more than just a stick.  No more asking people to take your picture or carrying different gadgets to capture the perfect picture.  FLIP IT would also include a series of add-on accessories such as battery backs and mounts, perfect for everyday needs. 

What's the Story
The fun stuff
CMF Exploration
How It Works
Selfie Stick Feature
Remote + Kickstand Feature
What people are saying
How does flip it compare
What else can it do?
Packaging and branding
Involvement and Challenges
Responsibilities focused heavily on the creative lead.  My involvement also included product strategy, project managing, managing external partners and overseas manufacturing, plus more.  The team consisted of 3 full time staff and several part-time consultants. 
Challenges included fast changing market trends and very aggressive competition.  Although the product was very well received and had unique selling propositions, we over estimated the price point vs the competition, and what the customer was willing to spend. 

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