The 2013 Mako product line was a new initiative by Easton Sports to create baseball catcher's gear that focused on understanding the user needs. Why design symmetrical protective gear if 90% of catchers through with their right arm and catch with their left? Why are catchers perceived as fat?
As the senior industrial designer, I led the team of 3 designers junior and interns, and coordinated with development teams in Asia from concept to market ready. I championed the initiative to conduct user testing and research, allowing the team to gather insights.
Designed at Easton Sports in 2012-2013
Human Inspired
Gathering insights
Design team collaborative sketches and prototypes
Responsibilities