Catchers are often perceived as fat and slow. This had to change and a better story was needed. Bio-mimicry, human inspired and speed, were all inspirations for the 2013 Mako catchers gear. Understanding the user experiences was key in giving insights to improving the gear. Symmetrical vs non-symmetrical gear. Over 90% of catchers throw with their right arm and catch with the left, so why make symmetrical designed gear?
Human Inspired
Gathering insights from the users
Ideation
TEST IT! WEAR IT! DRAW ON IT!
THE CONCEPT
MADE FOR PROS AND REALLY PRO
RESPONSIBILITIES
Senior Industrial Designer,
Collaborative creative direction,
Concept development,
Lead presenter to executive team,
Coordination with Asia development teams,
Techpack creation.
Collaborative creative direction,
Concept development,
Lead presenter to executive team,
Coordination with Asia development teams,
Techpack creation.